The Ad Creative course by Fraser Cottrell

Why This Course Outperforms the Competition

Unlike generic ad training that focuses solely on platform mechanics, this program dives deep into the psychology behind high-converting creatives. You’ll master proven frameworks that have generated millions in revenue, not just learn basic ad setup.

Key Differentiators:

• Psychology-first approach – Understand why people buy before crafting what they see
• Rapid testing methodology – Validate winners faster while minimizing wasted spend
• Cross-platform application – Principles work on TikTok, YouTube, and Google Ads
• Real campaign breakdowns – Learn from actual million-dollar campaigns

What You’ll Master: Complete Course Breakdown

Module 1: The Psychology of Winning Ads

Master the emotional triggers and cognitive biases that drive purchasing decisions. You’ll understand how top brands use pattern interrupts, social proof, and urgency to stop the scroll and convert browsers into buyers.

Module 2: Creative Format Mastery

Decode the anatomy of high-performing ad formats across industries. From UGC-style testimonials to product demonstrations, you’ll know exactly which format works best for your specific goals.

Module 3: Hook-First Creative Strategy

Learn the proven 3-second rule for capturing attention in crowded feeds. This module alone will transform how you approach ad creation, ensuring every creative starts with maximum impact.

Module 4: Scroll-Stopping Visual Design

Create compelling visuals that demand attention without expensive design software. You’ll get templates, color psychology principles, and composition techniques that work across all ad types.

Module 5: Creative Testing Framework

Implement a systematic approach to testing that identifies winners 3x faster than traditional methods. This framework prevents creative fatigue and maintains consistent performance at scale.

Module 6: Scaling Winners Successfully

Transform winning creatives into sustainable, scalable campaigns. You’ll learn iteration strategies that maintain performance while expanding reach and budget.

Module 7: Real Campaign Analysis

Dissect actual high-performing campaigns across multiple industries. These case studies reveal the strategic thinking behind million-dollar creative decisions.

Exclusive Resources & Tools

Ad Swipe File Library: Access 500+ high-converting ads across 20+ industries, updated monthly with fresh examples and performance data.

Creative Templates: Plug-and-play templates for the most effective ad formats, saving hours of design work.

Psychology Cheat Sheets: Quick-reference guides for emotional triggers, buyer objections, and conversion psychology principles.

Testing Tracker: Spreadsheet system for monitoring creative performance and identifying winning patterns.

Who Benefits Most from This Training?

Perfect for:

• E-commerce brand owners struggling with ad creative performance
• Media buyers experiencing creative fatigue or scaling challenges
• Creative strategists wanting systematic approaches to ad development
• Performance marketers focused on improving ROAS through better creatives
• Agency owners needing scalable creative processes for multiple clients

Not Ideal for:

• Complete beginners to paid advertising (basic Facebook Ads knowledge recommended)
• Organic social media marketers seeking content creation strategies
• Those primarily focused on technical campaign setup rather than creative development

Instructor Expertise: Why Fraser Cottrell?

Fraser Cottrell brings unmatched credibility to creative strategy education. As a media buyer who’s managed over $50 million in ad spend across diverse industries, he shares battle-tested insights from real campaigns, not theoretical concepts.

His direct-response background means every strategy focuses on measurable results. Students learn from someone who’s consistently delivered profitable campaigns for both startup brands and established enterprises.

Strengths & Limitations

Major Strengths:

✅ Actionable frameworks – Immediately implementable strategies with clear ROI
✅ Real-world examples – Learn from actual successful campaigns with performance data
✅ Psychology-driven approach – Understand the ‘why’ behind effective creatives
✅ Systematic testing methods – Reduce wasted spend while identifying winners faster
✅ Cross-platform principles – Strategies work beyond just Facebook and Instagram

Considerations:

⚠️ Platform focus – Primarily Facebook/Instagram examples (though principles transfer)
⚠️ Creative emphasis – Less technical campaign management, more creative strategy
⚠️ Investment required – Premium pricing reflects professional-level content depth

Frequently Asked Questions

Q: Do I need design experience to succeed with this course?
A: No. The course includes templates and focuses on strategy over technical design skills. You’ll learn what makes ads convert, not advanced graphic design.

Q: Will these strategies work for B2B campaigns?
A: Absolutely. The psychological principles apply universally, and Fraser includes B2B examples throughout the training.

Q: How quickly can I see results after implementing these strategies?
A: Most students report improved ad performance within 2-3 weeks of implementation, with significant improvements typically seen within 30-60 days.

Q: Is this suitable for someone just starting with Facebook Ads?
A: You should have basic Facebook Ads Manager experience first. This course focuses on creative strategy rather than platform fundamentals.

Q: Do the strategies work for small budgets?
A: Yes. The testing framework is specifically designed to identify winners quickly, making it ideal for budget-conscious marketers.